The Gap-In-The-Market Model: One Insight from One Book

Hey friends,

I just came across one insight from a recent book I have been reading.
The book is “The Decision Book: 50 Models for Strategic Thinking “.
This is part of a series of insights I will share. You can read the first one here.


This time, we will explore The Gap-In-The-Market Model.

If you're considering launching a new product or service, this model is your trusty guide. Imagine it as a fun way to map out where you stand in the busy marketplace. Think of it as a 3D model where one axis shows how the market is growing, another represents who your customers are, and the third one plots out future products.

Just like stars in a night sky, you place all the competitors on this map. The model advises that if you find yourself in a crowded constellation of competitors, dive in only if your product is a game-changer, a true 'category killer' that can outshine the rest. But here's a friendly heads-up: if you spot a space with no stars at all, double-take to ensure people actually want what you're offering.

Although we're chatting about products and services here, you can use the same map to spot opportunities to make your team or even yourself shine brighter!

Thanks for reading!
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