Begin building your network before you find yourself in dire need of it. Experienced networkers can easily spot desperation from a mile away. It’s important to recognize that people can discern when someone is solely interested in self-gain. Signals of desperation, such as frantic expressions or a portfolio overflowing with resumes, can make others run in the opposite direction. Conversely, when you engage in networking without any hidden agendas, you have the opportunity to cultivate relationships and establish a reputation for being generous rather than self-serving.

Craft a strategic approach.

Recognize that every individual possesses value, and it’s crucial to understand what your unique contributions are. Before attending any networking event, take the time to clarify your talents, strengths, skill sets, and connections that you can bring to the table. Outline what you wish to discuss, particularly focusing on how you can offer assistance to others, whether immediately or in the future.

While the temptation to network may stem from the desire to secure a job or connect with individuals who are typically difficult to access, it’s important to avoid this narrow mindset. Instead, make your primary goal to be open, approachable, and sincere, and to facilitate connections between individuals who could potentially assist each other. Generosity is an appealing quality, and it’s something that leaves a lasting impression on people.

Never underestimate anyone’s importance.

Make it your mission to uncover the value in each person you engage with. Ask questions and genuinely listen. Avoid the mistake of disregarding people based on their job titles. Someone you meet might hold the title of a “clerk,” but they could possess valuable connections or knowledge that you would never discover if you dismissed them.

After your conversation ends, remember the potential value that person brings as you move on to the next connection.

Connect the dots.

As you start to listen to people and understand what they can bring to the table, you’ll begin to see how one person in the room might be able to assist another. Make a conscious effort to introduce individuals whom you believe can provide genuine value to each other. When you go out of your way to create these potentially beneficial connections, you contribute to the success of the networking event.

Identify ways to be of assistance.

Before concluding any conversation, be sure to ask, “How can I be of help?” This question is seldom posed, so you may encounter surprise, but it will likely be accompanied by appreciation. While the person may not have an immediate answer, they may come up with one later. Always conclude by saying something like, “If you ever need anything, please don’t hesitate to reach out to me or connect with me on LinkedIn,” and provide your business card.

Follow up and follow through.

If you promised someone that you would get in touch with them, make sure you do so and reiterate your commitment to assist in any way possible. If you pledged to introduce someone to a contact you know, take the time to make that introduction. In today’s busy world filled with work, family, events, and commitments, it takes no more than a minute to send an email introducing two individuals you want to connect. They can then take it from there and do the work — you can simply enjoy being the bridge. These small gestures mean a great deal to people, and a single introduction can potentially change someone’s life for the better. I’ve witnessed it happen countless times, and it’s truly fulfilling.

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